| Day's Jewelers: Creating the Optimal Online Showcase First aired March 4, 2008 Discover how Day's Jewelers is boosting sales, engaging more online shoppers, and guiding them effortlessly to a vast selection of quality items. This webinar will reveal how MarketLive® software and Intelligent Selling® best practices make the company's new site glitter with a rich shopping experience. See how it is reaching new markets and providing optimal online service that supports the Day's Jewelers brand as a destination customers trust. Topics of discussion: - The business challenge: Increase overall sales by showcasing more products to more customers and driving customer loyalty through a deeper level of engagement.
- How the site leverages advanced imaging, navigation and merchandising capabilities to deliver a superior customer experience.
- Extending the company's market leadership through gifting tools and by providing access to their jewelry experts.
Speakers:
Jeff Corey, President & CEO, Day's Jewelers
Tiffany Riley, SVP Marketing, MarketLive, Inc. 
The MarketLive Performance Index Volume 3: Profitable Year-Round Gifting Strategies First aired February 28, 2008 Set yourself up for successful peak-season selling from New Year's Day through the December holidays. The 2007 Holiday Season was good for eRetailers—but the calendar is full of holidays and opportunities to increase sales. The MarketLive Performance Index™ details successful gifting tactics that can be strategically applied to any holiday season or event at any time of year. Our proven gifting strategies will help you leverage the calendar to drive sales and grow your business. Topics of discussion: - Discover how shipping discounts, gift cards, gift guides, and other tactics generate calendar-driven sales.
- Learn how to recognize performance patterns, predict peaks in order size and volume, and maximize these trends for growth.
- Analyze shopper behavior leading up to, during, and after the 2007 Holiday Season.
- Plan for peak-season sales in every month of the year.
Speakers:
Ken Burke, Founder & Chief Evangelist, MarketLive, Inc.
Jaye Sullivan, Senior eCommerce Strategist, MarketLive, Inc.
Catherine Thorpe, Research Specialist, MarketLive, Inc.
The MarketLive Performance Index Volume 2: Maximizing Search Engine Marketing First aired November 15, 2007 A must-have update on Search Engine Marketing best practices that increase sales and acquisition results for today's top retailers. This webinar explores the findings of the MarketLive Performance Index Volume 2, with a special focus on Search Engine Marketing. With vast numbers of online merchants dependent on search engine marketing to drive qualified and consistent site traffic, SEM should be a major factor in your plans regardless of the season. This webinar will reveal the benchmarks and best practices that can put you on the short path to SEM success. Topics of discussion: - Key search engine tactics shown to increase customer acquisition and sales.
- Last-minute holiday suggestions for paid search.
- New metrics by industry segment: apparel, housewares, catalogers, brand manufacturers, brick-and-mortar retailers.
- What online retailers are doing right, and where they can improve.
Speakers:
Ken Burke, Founder & Chief Evangelist, MarketLive, Inc.
Jaye Sullivan, Senior eCommerce Strategist, MarketLive, Inc.
Ilen Zazueta-Hall, Senior Product Engineer, MarketLive, Inc.
Ten Tactics, for Ten Percent in Ten Weeks First aired October 9, 2007 Ten simple tactics, executable now, can make a real difference in your Holiday retail sales results. This online seminar is hosted by industry experts Ken Burke, author of "Intelligent Selling: The Art & Science of Selling Online" and founder of MarketLive, Inc.; and Lauren Freedman, president of the e-tailing group. You will also want to download the companion report "Ten Tactics, for Ten Percent in Ten Weeks" containing a tactical plan to optimize your website in time for the holiday season. Topics of discussion: - Selling after the order
- Pre-selling: Leveraging what you already know about your customers
- Shopping cart promotions that work
- And seven other peak performance tactics
Speakers:
Lauren Freedman, President, the e-tailing group, Inc.
Ken Burke, Founder & Chief Evangelist, MarketLive, Inc.
The MarketLive Performance Index: Key Benchmarks and the Tactics that Drive Results First aired August 2, 2007 The MarketLive Performance Index analyzes the real-time buying behavior of millions of online consumers. In it, aggregate data from top online retailers is tied to actionable tactics to drive e-commerce success. This webinar explores the Performance Index, revealing never-before-published data on the best practices that produce results for today's top retailers. You will find eye-opening connections between customer behavior and your bottom line. Topics of discussion: - The performance indicators that matter most
- How to avoid unproductive "one-and-out" visits
- Tactics empirically shown to increase conversion and customer visits
- Case study: Implementing comprehensive analytics
Speakers:
Ken Burke, Founder & Chief Evangelist, MarketLive, Inc.
Jaye Sullivan, Senior eCommerce Strategist, MarketLive, Inc.
Best Practices in Fraud Management First aired April 4, 2007 Find out how leading retailers are protecting themselves and their customers from the constantly growing threat of online fraud. New research brings to light some frightening facts about the hidden costs of payment fraud, but there are also some very encouraging solutions for fraud detection, prevention, and management that every online merchant should know about. Topics of discussion: - A look at evolving metrics on fraud rates, chargebacks, credits, and manual review.
- Learn about management practices and tools currently used and under development.
- Discover how process mapping and a risk management pipeline can guide you in strengthening your fraud defenses.
- Explore important trends and the business impact of fraud and fraud countermeasures through the expert insight of fraud-fighting veterans.
Speakers:
Doug Schwegman, CyberSource
Ken Burke, MarketLive, Inc.
Building Trust with Your Online Customer First aired January 24, 2007 Learn ways to directly impact sales growth on your site by building your reputation for trustworthiness and security. Fears about privacy, security, and customer service can impede your online sales. Customers look beyond pricing for clear, consistent signals that their product and service expectations will be fulfilled. Topics of discussion: - Learn what consumers fear most about shopping online, why E-commerce firms lost out on $2 billion in sales last year due to lack of trust in online purchasing, and how to combat consumer doubts.
- See how top online merchants are effectively communicating trust throughout the shopping experience to generate higher sales.
- Discover why 63% of online shoppers are more likely to buy from sites that use outside endorsements and customer reviews – and learn ways to harness user generated content to maximize sales.
Speaker:
Ken Burke, MarketLive, Inc.
Best Practices in Loyalty Marketing First aired November 1, 2006 Learn how today's loyalty marketing tools empower marketers to gather relevant data on customers across all channels. With best practice use, customer outreach can be more meaningful, timely and consistent and drive increased online sales. Topics of discussion: - How to structure benefits that change customer behavior, rather than just rewarding it.
- Using timely surprise and delights to influence customer behavior
- The role of testing and pilot programs
- The impact on long term customer value through loyalty initiatives
Speaker:
Michael Greenberg, VP Marketing, Loyalty Lab
Google Checkout for Online Retailers: A Webinar Introduction First aired October 5, 2006 Learn how retailers today are using Google Checkout to obtain new customers and increase online retail sales. See how the newly released Google Checkout option is attracting shoppers’ attention on the Google search engine and in Google Adword placement. Topics of discussion: - Gain new customers – Using a Google Checkout badge with your AdWords to attract new leads
- Increase your online sales – With a fast, secure checkout to capture more sales
- Save on fees - Process $10 in sales for free for every $1 in AdWords
- Process safe transactions – With prevention tools to stop invalid orders
Speakers:
Eva Hung, Strategic Partner Manager, Google
Alex Brutin, Strategic Partner Development Manager, Google
Martin Omander, Technical Account Manager, Google
Leveraging Social Computing and Word-of-Mouth Marketing First aired August 20, 2006 Legitimate Activities that Build Sales and Acquire Customers! Increasing numbers of online shoppers won’t make a significant purchase without the collective blessing of their online network. The word on the street – from friends, product review sites, and other trusted sources – is having an increasingly potent effect on what people buy and who they buy from. Topics of discussion: - Which social computing activities are having the biggest impact on online shopping?
- What is the real effect of social computing and word-of-mouth marketing on online sales?
- How can I capitalize on the most effective word-of-mouth marketing tactics for online retailers?
- How do I generate positive buzz about my products and my company?
Speakers:
Chris Richter, Bazaarvoice Inc.
Jim Calhoun, CEO, Popular Media, Inc.
Tailored Email Campaigns to Increase Reach and Relevance First aired July 20, 2006 Learn the email campaign techniques that produce results! The key to successful email marketing is presenting a highly targeted, custom-tailored message to each of your customer segments. MarketLive and iPost take a precision approach to your email marketing, ensuring the perfect fit between your message and your customer. Topics of discussion: - How to improve the effectiveness of your email campaigns: Get practical tips and view examples of email campaign designs known to produce outstanding results.
- Analyze performance: Find out how iPost-Omniture together can give you precise performance metrics you can use to refine your campaigns.
- Create highly segmented, targeted and personalized email: Learn how the MarketLive v5/ iPost capabilities take email to the next level.
- Extend your marketing team's capabilities: Enlist iPost's one-stop email campaign service to help you create targeted email campaigns that get fabulous results.
Speaker:
Steve Webster, Chief Strategy Officer, iPost
Finding Retail Upside with Web Analytics: A Look Behind the Numbers First aired January 26, 2006 Seek out the hidden gold within your website! Know where to look and you can learn a lot about your customers -- their preferences, shopping behavior and what and when they buy. Learn how to set baseline measurements and the tactical changes you can make to influence your online shoppers. Topics of discussion: - Using analytics to improve marketing effectiveness
- Typical retail e-commerce KPIs
- A Revenue Tree top-down approach to driving sales
- Day-to-day tactical methods to improve conversion
- The stats with big revenue impact
Speaker:
Ed Henrich, President, Henrich Enterprises
Email Marketing Pioneer & Web Analytics Expert
Advanced Search Engine Marketing Tactics Guaranteed to Increase Conversion First aired November 17, 2005 Don't face this year's e-commerce challenges with last year's Search Engine Marketing (SEM) techniques! More than ever, online shoppers are going straight to the search engines with an intent to purchase. Find out from Search Engine Marketing guru Sean Fields how you can improve your search engine language and reach the traffic that converts to sales.
Topics of discussion: - Seven steps you can implement within the next 24 hours to impact conversion rates
- Techniques to drive not just traffic, but the traffic that converts
- Search Engine Lexicology, or what words to use
- Organic search: Attracting the right customers
- Paid search Tips and techniques
Speaker:
Sean Fields, Ace Rankings
Noted expert in Search Engine Marketing, Paid Search, and Organic Search.
Merchant Secrets: Online Merchandising Tactics to Trend Conversion Up First aired September 29, 2005 Learn "insider" tips for trending conversion rates up — as told by the merchant community. MarketLive's new research study, conducted by the e-tailing group to understand how merchants define and drive conversion, includes first hand, in-depth interviews with multi-channel merchants and e-commerce leaders. The results are intriguing! Topics of discussion: - Cross-category merchandising
- Top techniques from Omniture for decreasing shopping cart abandonment
- How merchants smartly reconnect with customers once they abandon the site
- Find out which post-order merchandising tactics really deliver
- Get actionable ideas that can be implemented now
Speaker:
Lauren Freedman, President, the e-tailing group
Email Marketing that Sizzles — 8 Ways to Turn Up the Heat First aired July 28, 2005 It’s one of the biggest challenges of being an online marketer. How do you continually refresh your email marketing program to make it stand out amid the flurry of messages everyone receives every day? How do you get your customer’s attention, keep it, and boost your sales through this necessary but over-worked medium? Join MarketLive and email service provider iPost to look at today’s best practices for putting together an email program that works. Topics of discussion: - Take a look at tried-and-true methods
- Examine the latest thinking on email strategy
- Discover how you can adapt it all to work for your business.
Speaker
Steve Webster, President, iPost
MasterCard and Visa Redefine Online Security: How to Meet the June 30 2005 Deadline First aired June 2, 2005 Online merchants are scrambling to avoid non-compliance fines and commerce-threatening restrictions on credit card acceptance. Visa, MasterCard, and the other major card companies expect you to comply with new Payment Card Industry (PCI) Data Security Requirements, but what does this mean to your business, and how do you get there? This Webinar that takes the mystery and anxiety out of PCI data security compliance. Topics of discussion: - Understanding the ABC’s of compliance
- Practical ways to move forward
- Resources available to you to meet these industry-wide standards.
- Steps for keeping up with PCI standards as they evolve
Speaker:
Rich Alessi, CISSP, (Certified Information Systems Security Professional
Director of Information Technology, MarketLive, Inc.
Retailers Catch the Broadband Wave First aired May 19, 2005 The online retail landscape is rapidly changing with the influence of broadband. Retailers today have more opportunities to engage users with better product presentations and the use of more sophisticated selling techniques. Join MarketLive as we look at ways to make sites more interesting, dynamic and interactive to drive online sales. Topics of Discussion - Role of broadband today: Dial-up vs. Broadband user adoption
- Use cases of video, animation, enhanced imagery and interactive tools
- Best practices to support broadband and non-broadband users
- Resources to get started with broadband
- How to strategically select items to upgrade to rich media
Speaker:
Judith Roberts, VP Internet Strategy, MarketLive, Inc.
Motivating the Click, An Intelligent Online Selling Approach to Improving Sales First aired March 24, 2005 Websites are becoming very similar, and merchants need to find new ways to differentiate themselves. There are opportunities for merchandising and messaging on every page of your site. Review at your leisure the topics covered by MarketLive CEO Ken Burke as he looks at online merchandising strategies that you can start implementing today. Topics of discussion: - The current climate - the need to differentiate
- New ways to merchandise and increase sales
- Simple suggestions and examples on how to motivate the click
- Focusing the user's attention
- Live question & answer forum
Speaker: Ken Burke, CEO, MarketLive, Inc.
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