New this year — and destined to become an annual tradition! — MarketLive will be honoring those merchants who have demonstrated an exceptional aptitude for leveraging Intelligent Selling® best practices.
We've been tracking and analyzing our clients' real-world metrics and are pleased that they are showing excellent performance across the board. We want to recognize the top performers publicly, and will do so at a special Summit event.
Awards will be given in the following categories:
Performance Index Awards
Three awards will be given to companies that have the best statistics in the following areas:
- Best Conversion – The site with the best overall conversion rate in 2007.
- Best Engagement – The site with the best overall engagement rate (visits to carts) in 2007.
- Lowest One-and-Out Rate – The site with the lowest ratio of single-page visits in 2007.
Intelligent Selling Awards
- Best Acquisition Strategy – The site whose search engine optimization, innovative use of social computing platforms and deployment of referral programs helps lure new shoppers.
- Best Conversion Strategy – The site that best combines rich content and alluring promotions to motivate the purchase.
- Best Retention Strategy – The site whose consistent brand strategy, email messaging and loyalty programs encourage return visits and sales.
The Ken Burke Award of Excellence
The one recipient of this award will have demonstrated exceptional capabilities across all Intelligent Selling areas as judged by Ken Burke, author and founder of MarketLive.
Rules
- Clients who have been live on Omniture for at least two consecutive quarters in 2007 automatically qualify for the Performance Index awards.
- Clients who do not use Omniture or who went live on Omniture more recently, and who wish to compete for the Performance Index Awards, are welcome to submit their metrics directly to the MarketLive Internet Strategy group by March 1, 2008. Submission will be accepted by email to catherine.thorpe@marketlive.com.
Questions?For more information about the Merchant Awards please contact summit@marketlive.com.
