One of our highest goals is to share our wealth of online retail experience with our clients, extending their eCommerce education. The best of our research and strategy reports are available for download below.
 | The MarketLive Performance Index Vol. 3:
Profitable Year-Round Gifting Strategies
February 2008
 |
The 2007 Holiday Season was good for eRetailers. This edition of our Performance Index shows how successful Q4 tactics can be strategically applied to any peak season: Valentine's Day, Mothers Day, the World Series, Halloween, and any other sales-generating holiday throughout your year. It provides a detailed day-by-day analysis of the buying behavior of millions of online consumers during their buildup to Christmas, and sheds light on how you can take proactive steps to capitalize on any calendar-related sales spike.
 | The MarketLive Performance Index Vol. 2:
Maximizing Search Engine Marketing
October 2007
|
This second installment of the MarketLive Performance Index picks up where the first installment left off, revealing that online retailer performance improved in the second quarter of 2007. Conversion rates increased, the engagement rate improved, and cart abandonment dropped. Find out why these key measurements are on the upswing, and learn where online retailers still need improvement. After reviewing data from a robust range of merchants, the report focuses on an area of prime importance for most e-commerce merchants: search engine marketing and how to make it work better for you.
 | The MarketLive Performance Index: Key Benchmarks and the Tactics that Drive Results
June 2007
|
The MarketLive Performance Index represents the pulse of e-retailing. It combines data from a robust range of merchants, from those earning $2 million to $200 million in annual online sales, and includes online stores of every type, selling goods from appliances to zinnias. Using previously-undervalued performance metrics, the Index illuminates key junctures on the path to purchase, where consumers decide whether an e-commerce site and its products match their needs. Armed with this data, merchants finally have a holistic view of consumer behavior – and actionable tactics at every step along the path to purchase.
 | Social Computing: Online Marketing in a Connected World
March 2008
|
Social computing has transformed the relationship between businesses and their customers. Empowered by technologies that facilitate word-of-mouth connections and amplify reach, consumers can share more easily than ever their opinions, rants and raves, directly influencing each others’ purchase decisions. Merchants must participate in this transformation or be left out of the conversation; armed with this report from MarketLive and estrategyfirst, they can build a solid social strategy that empowers customers—and boosts sales.
 | Building Customer Trust Online
Revised January 2008
|
Discover valuable techniques for overcoming customer fears about privacy, service, and security that can impede your online sales. This report examines best practices used today by leading retailers as they successfully grow their market share. Download the report now and find out how to eliminate the fear factor that is costing the e-commerce industry $2 billion per year, communicate trustworthiness throughout the entire shopping experience, and harness outside voices to boost customer confidence and increase conversion.
 | Ten Tactics for 10% in Ten Weeks:
The E-Holiday Countdown Calendar
October 2007
|
Prepare for your holiday sales season with new research from MarketLive and the e-tailing group. Holiday retail growth rates are slowing, and online retailers are scrambling for best practices that can help maintain healthy margins. This proprietary report examines successful holiday selling tactics in use by leading retailers. Careful and appropriate implementation of these proven methods could help you increase holiday sales by 10% in ten weeks, by giving your shoppers what they want: control, ease of shopping, and value.
 | Tactical Merchandising to Boost Conversion
July 2006
|
Conversion continues to be a hot topic among merchants in 2006. Many are using analytics to get more insight into their businesses and to learn how to increase conversion and revenue. This report is based upon the results from the e-tailing group’s 5th Annual Merchant Survey. It will help you understand and interpret industry trends, identify challenges and opportunities, and help you apply these findings to plans for multi-channel industry growth in 2006.
 | The Perfect Shopping Cart
April 2006
|
To many online merchants, the shopping cart is simply a tool for getting customers to check out. But shopping carts are much more. This report explains how the online shopping cart is critical to your effectiveness in getting customers to make purchases. It takes an in-depth look at the problem of abandoned carts and shows you how to reduce your abandoned cart rates in the short and long term. It will help build your awareness of what pushes customers away from your site, and explain proven techniques for keeping them on the path to purchase and for increasing average order size.
 | Five Keys to Building Customer Loyalty
February 2006
|
This report highlights tactics to help merchants garner more sales from their existing online customer bases. It explores what works to keep customers coming back to a website and buying more. Five key areas are examined and illustrated with best-in-class examples: branding to create the relationship, content and presentation of information, customer service, personalization and segmentation, and loyalty programs.
Questions?For more information about the 2008 MarketLive eCommerce Summit, please contact summit@marketlive.com.
