MarketLive® v5.5 enables retailers to address one of the hottest trends in online retailing – creating shopping experiences that use market, audience, and demographic-specific marketing and merchandising strategies. Multi-site and multi-language capabilities enable merchants to drive revenue and grow their brand as they extend their online reach to new audiences and deliver an experience that is targeted to the shopper's lifestyle, language and location. Merchants can launch additional sites or languages quickly and with minimal overhead by sharing administration teams, products, processes, design and look and feel. Examples include:

• Reaching new markets through new brands: a summer sporting goods merchant opens a new winter sporting business.
• Targeting a specific product category: an apparel merchant rolls out a new line of organic merchandise.
• Appealing to specific consumer demographics: a footwear retailer segments and targets teen girls.
• Expand into new geographies: a gifting cataloger expands North American sales to include Canada and Mexico.

New Multi-Site Capabilities in MarketLive v5.5:
Enables merchants to expand their online presence and brand to reach new markets, customer segments and geographies with multiple sites. Merchants can launch sites based on lifestyle, demographic or audience – delivering branding, experience, messaging and price points targeted to the appropriate consumer audience, driving consumer visits and conversion rates.

• Single Administration with Multi-Site Capabilities: create and manage multiple sites within a single administration tool reducing administration overhead and realizing economies of scale.
• Shared Product Catalog: Quickly and easily manage product catalogs across multiple sites.
• Site Management: share customers, products, functionality and business logic across multiple sites. Define site configurations including languages, currency, pricelists, checkout process, tax rules, inventory and shipping.

Multi-Language Capabilities in MarketLive v5.5:
Enables merchants to reach new customer segments and drive online growth and conversion by engaging consumers in their preferred language. Merchants can launch sites in multiple languages – enabling consumers to select and switch between languages while shopping on their site. Site text, product information, messaging and images can all be delivered in the appropriate language and in a culturally-appropriate manner.

• Standard Language Packs: out-of-the-box language packs for US English, UK English, Canadian French, Mexican Spanish, German and Japanese are included. Additional language packs can be created based on merchant need.
• Multi-Language Content: When designing the site, merchants select appropriate languages for targeted consumers. Merchants administer site and product content in selected languages.
• Language-Specific Images: culturally-appropriate images are displayed to consumers based on language preferences.
• Localized Display: Localized date and number formats are displayed to consumers in the Web Storefront.