MarketLive® Loyalty features increase customer retention, boosting your sales reliably and cost-effectively over the long term. A wide array of customer-centric tools makes your site a more desirable shopping destination and:

• Encourages repeat visits and repeat purchases
• Increases the convenience of shopping at your site and improves customer confidence.
• Places your brand, products, and messaging at the center of your customer's attention when they are highly motivated to make a purchase.
• Boosts brand awareness and brand affinity.
• Improves overall customer satisfaction.

MarketLive has integrated the comprehensive set of tools and services from leading technology provider Loyalty Lab. This makes it easier for you to create and manage your loyalty and marketing relationship programs.

Our loyalty tools help you build enduring customer relationships by focusing on customer needs. They make it easy for you to include important service-oriented material and features that online shoppers have come to expect:

Administrable Customer Service Section
Change any of the pages in your customer service section at a moment's notice. This ncludes administrable FAQ, return/exchange, and other policy pages. Online shoppers universally respond positively to self-help materials like this since it helps them get the answers they need quickly.

• My Account
  Save customers time and increase convenience by storing important information such as shipping and billing addresses, addresses for friends and relatives, and more. Use this information to personalize product offers, promotional messaging, and discounts.
  
  
• View Order Status
  Lets customers check on the status of any pending order, increasing customer confidence and providing them with important information about their order.
  
  
• View Order History
  Customers can view the history of all their past orders, improving convenience when it is time for them to re-order and helping them keep track of favorite items.
  
  
• Address Book
  Customers can store complete address information for friends and family, making it easy to send them gifts.
  
  
• Gifting Features
  Includes gift wrap colors, ribbon colors, customized gift enclosures, and multiple ship-to. This is a perennial favorite with online shoppers.
  
  
• Gift Cards
  Gift cards can be sold in fixed or variable dollar amounts, and redeemed later by the purchaser or someone they give it to. You benefit from the initial sale and from the word-of-mouth marketing this generates.

Other loyalty tools inject a subtle marketing approach which helps you actively generate sales while improving the shopping experience and increasing the overall value of your website.

• Favorites List
  Stores shopping lists of favorite items for reference during future shopping visits. “Buy Now” buttons make purchasing fast and easy.
  
  
• Gift Registry and Wish List
  Makes a list of items available to the shopper’s friends and family, with links directly to your product pages.
  
  
• Reminder Service
  Your site automatically sends customers email reminders of birthdays, anniversaries, and other dates they specify. This is a quick and easy stimulus for purchasing for special occasions.
  
  
• Email Opt-in/Opt-out
  Customers can sign up to receive specific types of promotional emails and newsletters from your website. The customers are self-selecting the material they want to receive, ensuring that they will receive material relevant to their interests, and in the process giving you information that helps you refine your customer groups.
  
  
• Customer Reviews
  Customizable online product review forms let your customers review your products. Edit these replies and post them to your site. Shoppers respond very well to reviews posted by  previous buyers.
  
  
• Product Selection Wizard
  Wizards provide personalized product recommendations after asking customers a series of questions about their needs. Customers find the products they want faster and more reliably, boosting satisfaction and increasing sales.
  
  
• Surveys
  Use email or interactive forms to collect your shoppers' opinions on your products, services, and so forth, assisting you as you refine your product offerings, promotions, and customer segmentation data.
  
  
• Tell-A-Friend
  Customers can choose to email product information or other content to someone else. This is one of the most powerful viral marketing tools on the Web.