MarketLive marketing tools help you increase the impact of all your initiatives to build your sales, customer base, market presence, and brand image. Designed specifically for proactively developing your online business, they enable you to cost-effectively acquire more shoppers, convert them into buyers, and retain them as loyal customers.

This comprehensive online campaign management platform lets you assemble, track, and report on all campaign aspects, including multi-channel campaign elements and promotions, emails, and discounts. The MarketLive personalization engine gives you unprecedented capacity for making highly targeted product offers. All campaign components interact seamlessly throughout your promotional efforts, providing a unified view of your messaging, products, and brand across all customer touchpoints, and improving the shopping experience throughout all sales channels.

MarketLive® marketing features include:

Event Manager
An event-based email marketing system that automatically triggers timely and highly relevant emails to one customer at a time, in direct response their purchases and other actions. You set the rules as to what is sent and when.

Email Management
Bulk marketing emails to opt-in recipients can be incorporated into campaigns and event marketing scenarios. Functions include:

• Create marketing email.
• Create email promotions and assign them to campaigns for tracking purposes.
• Select target customer groups as recipients.
• Include discounts within the emails to increase your response rate.
• Assign source codes for tracking purposes.
• Configure special home pages personalized for each customer segment.
• Export data to third-party email systems.
• Control subscribe/unsubscribe and opt in/out lists.
• Generate content for site pages and for email, and assign source codes.

Discount Engine
Create and manage a wide array of discounts and use them singularly or in combination.
Queue discounts to display on your site automatically, or trigger them to activate for targeted customer groups.

Types of discounts include:

• Free gift.
• Free or upgraded shipping.
• Item level discount: percentage off the price of a product or product group.
• Item level sale: a lower sale price or a specified discount on the purchase of a product or product group.
• Order level discount: a specified dollar amount or percentage off the entire current order.
• Volume discounts: percentage off, lower unit price, or dollar amount off of an additional number of products.

Discounts can be triggered by many customer actions, singularly or in combination.
For example:

• Membership in a target customer group.
• Source codes from your marketing emails, affiliate marketing efforts, or other web pages.
• Dollar amount of the current order.
• Products or product groups purchased.
• Purchase of a specified number of products.
• Promotions and discounts currently used by the customer.
• Time spent on your site.
• Any other custom-built rule.

Survey Engine
Tune up your marketing by discovering your customers' preferences, concerns, demographic data, and anything else that helps you define target customer groups.

Source Coding and Tracking
Embed unique codes in any marketing email, banner ad, promotion, or on-site merchandising element. Use these to provide customized landing pages, activate discounts, track purchases, and analyze the effectiveness of your campaigns.

Personalization
The MarketLive Personalization Engine lets you segment your customer database into target groups, enabling you to tailor your marketing initiatives for maximum effectiveness. Create customized landing pages and discounts that increase conversion and customer satisfaction.