The MarketLive® eCommerce Suite's exceptional merchandising capabilities provide online retailers with a broad set of advanced features to replicate and enhance a traditional shopping experience. This vast tool set creates boundless selling opportunities for continually building incremental sales. Merchandising and promotions on your website are easy to update and refresh.

All key features can be fine-tuned by your own marketing and merchandising staff without help from IT, and many have options that customers can select themselves to make their shopping experience more engaging. More importantly, many features are automatically personalized on the fly to appeal best to each individual shopper.

Shop by Lifestyle/Event/Activity
MarketLive allows you to create a very effective dynamic category called “Shop by Lifestyle.” Within this category you can place numerous products from other categories, all of which follow a theme that will appeal to your customers. Examples include vacation/resort apparel, Mother’s Day gifts, holiday clothing, poolside furniture and toys, sporting goods and equipment, and anything else calculated to spark your customers’ interest.

You can stimulate impulse buying by collecting complementary products from many different categories and displaying them together in one place. You can even set personalization rules to display different lifestyle collections to different customer segments.

Merchandized Search Results & Product Sorting
Every product index page and search results page is built around features that actively engage the customer and start selling the moment the page loads. MarketLive places product thumbnails next to every product listing, along with brief product descriptions, prices, merchandising or promotional messages, and sale pricing. You determine the default product sort order. Your customers can change the sort order so products display by price, best sellers, brand, or alphabetically. This lets your customers shop in their preferred manner, stimulating them to buy.

Sophisticated Visual Merchandising
MarketLive lets you and your merchandising staff optimize your visual merchandising display at any time. Upload and post new images, use advanced imaging tools to modify existing images, and create new page templates for a fresh new look.

Target Page Display by Customer Segment
Personalization enables you to change your merchandising displays automatically, to make each promotion relevant to the customer. When your site recognizes an individual shopper as belonging to a pre-defined customer group, it can dynamically change numerous factors of its display to make the best possible merchandising presentation including:

• page template
• promotions and associated ads or kickers
• product images
• product sort order
• discounts offered
• merchandising messaging
• cross-sells, and up-sells
• product-related written content

You set the personalization rules yourself through the user-friendly MarketLive site administration interface.

Cross-Sells & Up-Sells
Choose any product and assign it as a cross-sell or up-sell for any other product, creating numerous opportunities to increase your sales. There is no limit to the number of times a product can be used like this. Universal cross- and up-sells can be placed on every product page on your site.