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The MarketLive® web-based site administration system gives you full control over your online inventory and product displays, enabling you to create the optimal product mix for maximizing your sales. A wide range of user-friendly tools facilitates adding or updating your products, making online product management easy and efficient without help from IT. MarketLive gives you immense flexibility in what products your site displays and how it displays them, letting you strategically manage your products one at a time or many all at once. Change your online product offerings to meet seasonal needs, add your most recent product additions, remove out-of-stock items, move closeouts to your clearance section, and much more. Built to allow unlimited growth of your online store, MarketLive® supports: - An unlimited number of SKUs.
- Extended product descriptions and options.
- Flexible product grouping and categorization.
- Unlimited number of product attributes.
- Cross-sells, up-sells, and substitution products.
- Unlimited number of brands.
- Inventory management and updating
Key product management features include: Dynamic Product Kits
MarketLive enables you to create dynamic product kits consisting of multiple individual products that you can configure and sell as a single item under a single SKU. Create prepackaged kits or allow your customers to create their own custom kits. Your customers can include or exclude optional items, choose product options (i.e. size & color), and specify the quantity of any item. Dynamic product kits give you new was to expand your merchandising options and increase the size of the average order. Family and Ensemble Selling
Product families enable you to group products together for purchase on a single page. This provides a powerful boost to sales, using the appeal of the entire ensemble to make each item seem more desirable and to encourage the purchase of multiple products. Clients can select and purchase one product at a time, letting them get the exact size and other options they want. You can place each product in any number of families or ensembles throughout your site. The entire family or ensemble can display as a unit via directory pages, search results, cross-sells, and up-sells. Continuity Programs
MarketLive helps you to increase loyalty by offering your customers an easy way to receive regular deliveries of their favorite products. Customers make one purchase, specifying the products they want and the schedule on which they want them delivered. Examples of continuity programs include weekly flower delivery, monthly shipments of pet food and monthly gift baskets. Dynamic Color Swatching
Displays a color or pattern swatch adjacent to the main product image. Clicking on a swatch updates the main product image display to show a product of that color or pattern. You can create and use any number of swatches and assign them to only one product or to many. Advanced Product Groups
Create new product groups on the fly, composed of products from any of your product categories. You can manage the details of every product in these groups at once, including: - Apply discounts
- Activate or deactivate
- Assign keywords
- Assign product attributes
- Group products into product families
- Change start/end dates
- Assign products to a category or product group
- Assign products or product groups as cross sells for other products, or assign them as global cross sells to the entire site or to whole product groups
Most powerfully, you can present your customers with new and exciting theme-based categories at any time, in coordination with seasonal marketing campaigns. Product attributes
Change any product attribute at any time, including pricing, sizes, colors, description, shipping parameters, sale status, keywords, and anything else that pertains to that product.
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