The MarketLive® Email Management module provides robust email marketing capabilities to help you cost-effectively build and maintain meaningful customer relationships. All features are designed to enable pertinent, personalized contact with your opt-in customers, generating higher sales over time. A user-friendly administration interface gives you full control over the system’s advanced email campaign development, execution, and analysis capabilities. The solution is compliant with CAN-SPAM and other privacy regulations.

Key capabilities include:

• Message and campaign assembly: Stage launch times, upload message files and content, manage your images, send test mailings, and select your list.
• Message customization
• List management
• Subscribe/unsubscribe management
• Handles plain text, HTML, and AOL formats
• Deferred delivery for bounced messages
• Dedicated email servers reduce load on your own system
• Flexible, scalable technology to meet any level of need
• Error checking corrects email address syntax

A robust reporting package provides detailed real-time data on the performance of single mailings and entire campaigns, including click-through rates, campaign orders, response rate, average order size, and more. Track the number of messages sent, opened, and bounced. The Inline Click Report provides a visual map of the number of clicks on each link in an HTML email. These and other features help you get the greatest return from every email campaign.