MarketLive® Intelligent Cataloging™ puts your print catalogs online quickly, cost effectively, and in a customer-friendly format. These clickable catalogs are administrable by your Web staff, giving you 100% control over scheduling and merchandising. A feature-rich environment provides customers numerous browsing options for a more satisfying customer experience, higher customer loyalty, and increased sales overall.

Based on technology imaging technology provider Scene7®, Intelligent Cataloging duplicates your print catalogs exactly, including every photograph and all written copy. A click on any product image opens the corresponding product detail page, making purchasing fast and easy and bringing to bear all the merchandising and transaction power of the MarketLive application.

Fast and easy publishing tool
The unique Intelligent Cataloging publishing tool gives your merchandising staff complete control over the online publication of your catalogs. It uses the same files you send to your print provider for production of your paper catalogs. Intelligent Cataloging is fully integrated into the MarketLive application so your website and online catalog use the same order process, shopping cart, data paths, Web servers, and other resources.

Intelligent Cataloging™: Features
Intelligent Cataloging™ offers a feature-rich customer interface and a collection of tools that support your business behind the scenes.

• Page spreads: Catalogs are visually presented as if the catalog were laying open in front of the shopper.
• "Next" and "Back" buttons: For flipping through the catalog one page at a time.
• Page number array: Jump to any page by clicking on page numbers listed across the top of the Intelligent Cataloging page.
• Slider-bar page selection: Click and drag the slider bar at the top of the page to move quickly back and forth through the entire catalog.
• Drop-down table of contents: Rapid navigation for those who prefer drop-down boxes.
• Zoom & Pan: Customers can zoom in close and drag the image back and forth to view product details.

 
The user-friendly customer interface provides numerous simple tools for guiding customers through their catalog-assisted online purchases.

• "Smooth turn" pages: An easy-on-the-eye animation signals every page turn.
• Sticky notes: Customers can mark specific pages or write virtual sticky notes anywhere in the catalog, and save personal annotations and bookmarks for future viewing.
• Rollover product descriptions: A small text box with a brief product description appears upon rollover.
• Rollover outlining: The product's outline becomes visible upon mouse rollover to clearly indicate the presence of a link.
• View catalog larger: The shopper can enlarge the entire Intelligent Cataloging interface for easier viewing.
• Automatic product updates: Intelligent Catalogs are updated automatically via the same product administration activities and product data uploads that update your regular website.
• Multiple catalog posting: Publish as many catalogs online as you like.
• Catalog gateway page: The front covers of all posted catalogs appear on one gateway, making catalog selection easy for your customers and serving as a landing page in conjunction with email campaigns.
• Analytics: Analytics and reporting tools allow you to track Intelligent Cataloging sales, traffic, sessions, and other key metrics.