MarketLive® 5 represents a new chapter in eCommerce software for online retailers. Its open and extensible architecture enables retailers to easily extend and customize their eCommerce presence by adding differentiated features and integrating external applications. The result is a tailored end-to-end solution whose core product and all associated customizations, extensions and integrations can be seamlessly upgraded with every new MarketLive product release – all at a low cost of ownership. Until now, such capabilities were available only through high-end products and only large merchants could afford them. MarketLive 5 architecture makes it possible to deliver such capabilities to mid-market retailers, catalogers, and brand manufacturers.

MarketLive 5 is the result of a long-term research-and-development effort by the world-class MarketLive engineering and architecture teams. Its multi-tiered open architecture, componentized approach, advanced upgrade and distribution system, scalable J2EE compliant platform, user-configurable merchandising interface, and rich internationalization features are its unique hallmarks.  Leading MarketLive technology capabilities include:

• MarketLive 5 offers a modular and extensible architecture, such that the various modules are connected through published APIs. Custom features can be easily added to the site, and existing MarketLive features can be easily extended using the APIs. Use of published APIs also makes it easy to migrate extensions and custom features to a future MarketLive release or to another site powered by MarketLive 5.
  
  
• The published APIs ensure smooth integration between the platform and external applications, including those from MarketLive partners or those installed within a client’s environment. This ability provides an end-to-end eCommerce solution at a significantly lower cost of integration. 
  
  
• MarketLive 5 brings an advanced deployment infrastructure that will make it easier, cheaper, and more reliable to upgrade to a new release without downtime or excess costs. The MarketLive subscription server maintains detailed information on all aspects of clients’ sites. When new updates are available from MarketLive, the subscription server will send the information to the client’s administrator, who will then review and test the updates before pushing them to the production server. As a result, new features from MarketLive are available for client use with no delay.
  
  
• The open architecture enables MarketLive to offer a client development program through an open, published Software Development Kit. This is part of a highly interactive Software Development Community used by MarketLive developers, clients, and partners.
  
  
• Rich internationalization features allow MarketLive clients to easily create storefronts in multiple languages and to cost-effectively expand into international markets. Online retailers can use MarketLive 5 to charge consumers in their native currency, calculate tax and shipping costs, and offer local payment options.