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At MarketLive, we have a passion for eCommerce. We have deployed our eCommerce technology for more than 250 world-class retail sites since the very beginning of online shopping. Over a decade of eCommerce experience is distilled into our Intelligent Selling methodology that delivers a stellar customer shopping experience while optimizing each online selling opportunity. Today Intelligent Selling is embedded in every aspect of our business – from our innovative eCommerce Ssuite to our end-to-end services – enabling our customers to maximize customer acquisition, conversion and retention and to grow their online business.
Our mission is to help you sell more online. The MarketLive eCommerce Suite powers the retail sites of many nationally and internationally known brands, retailers and catalogers including Keds, Trek Bicycle, Sundance Catalog, Boston Proper, and Russell Stover Candy. Our unique combination of eCommerce technology, strategic support, and highly effective best practices enable our clients to engage more profitably with their customers.
MarketLive’s Intelligent Selling methods leverage new and emerging technologies and industry best practices for meeting and exceeding shoppers’ expectations. This is backed up by extensive use of testing and analysis, to find out what really works and what does not. The discoveries we and our clients make are worked into every aspect of our products and services. As a result, our MarketLive® eCommerce Suite has grown into the most effective end-to-end eCommerce technology available. Our strategic services are based upon tried-and-true best practices already in use on numerous successful sites. You can be confident that everything that drives sales on your site has been optimized for maximum impact, including these key areas:
MarketLive understands the importance of online merchandising in increasing conversion and maximizing sales. One of the hallmarks of the MarketLive® eCommerce Suite is its unparalleled ability to showcase your products in ways that stimulate sales – all done by you without the help of IT resources . On a MarketLive site, every element of every page is a carefully designed static, dynamic, or personalized merchandising element that embodies our industry-leading Intelligent Selling best practices. You need your site to sell, and we build it for just that.
MarketLive marketing tools let you easily and cost effectively orchestrate vital aspects of customer acquisition and retention. They leverage your online and offline data for more effective cross-channel communications, increasing the overall impact of your marketing dollar. This comprehensive online campaign management platform lets you assemble, track, and report on all campaign aspects, including multi-channel campaign elements and promotions, emails, discounts, and personalized product offers. All campaign components interact seamlessly throughout your promotional efforts, providing a unified view of your messaging, products, and brand across all customer touchpoints, and improving the shopping experience throughout all sales channels.
A website should emulate the personalized attention a customer gets at their favorite retail location, providing pertinent offers and steering them to additional products they will want to buy. The MarketLive personalization engine increases conversion and retention amongst all your marketing and merchandising initiatives by tailoring your promotions, messaging, discounts, landing pages, images, emails, and other key selling tools to appeal most strongly to each customer group you define. You can segment your customer database any way you need and set up personalization rules that let you present your most effective pitch to each unique visitor.
Your website should make your customers want to come back, so you spend less effort on keeping customers loyal. This starts with excellent site design and a fun and effortless shopping experience. Customers will also find customer service, gifting, and personal account features that encourage repeat visits, increase the convenience of shopping at your site, and boost their overall confidence and satisfaction.
The Intelligent Selling paradigm infuses these and every other aspect of the MarketLive application. Because Intelligent Selling techniques evolve along with the eCommerce landscape, the MarketLive suite is constantly changing to meet new market conditions and to capitalize on new advances in eCommerce technology. We combine this with strategic eCommerce services focused on letting you get the most out of your online channel. This is MarketLive’s way of delivering the most intelligently designed online end-to-end online selling solution.
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