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New Book from Ken Burke Gives You an Insider's View
of MarketLive® E-commerce Strategies
$19.99
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The philosophy of Intelligent Selling® has driven everythingMarketLive, Inc. has done over the last several years, and has broughtgreat success to our clients.
Intelligent Selling: The Art & Science of Selling Online, the new book from Ken Burke, the Founder, President, and CEO of MarketLive, Inc. describes the philosophical foundations of our Web development techniques and strategies. It is an exposition of the thought processes that guide MarketLive as it creates a client's Web presence and ties it in with their overall business goals. This is a study of the things that work in the real world, not merely a theoretical treatise. Because every successful website will undergo constant evolution, this book was conscientiously created as a resource full of hints and tips that you can use to build upon, improve, and expand your Web presence once it has launched. Ken starts the book with the core premise of Intelligent Selling: that the purpose of your e-commerce website should be to build a good relationship with your customers so they choose to buy from you. The development of the all-important customer relationship is emphasized throughout. It is the driving force behind your personalization efforts, your merchandising strategies, the way your website interacts with your other business channels, and the way you execute your e-mail initiatives. Every chapter methodically illustrates how these and other vital aspects of Intelligent Selling can be implemented. Here's a look inside: Introduction: The Roots of Intelligent Selling
Chapter 1: Building the Customer Relationship
Chapter 2: The Intelligent Selling Model
Chapter 3: Personalizing the Customer Experience
Chapter 4: Understanding Personalization Techniques
Chapter 5: Optimizing Selling Opportunities with Dynamic Merchandising
Chapter 6: Online Merchandising Applied
Chapter 7: Effectively Executing Online Campaigns
Chapter 8: Building Online Customer Loyalty
Chapter 9: Intelligent Customer Service
Chapter 10: Using Content to Increase Sales
Chapter 11: Making Your Site Work Smarter
Chapter 12: Multi-Channel Selling
Chapter 13: Intelligent Email Marketing
Chapter 14: It's all About the Customer
Everybody wins when e-commerce works like it should; the customer's needs are fulfilled, they have a good shopping experience, and you make more sales. The ideas put forth in Intelligent Selling: The Art & Science of Selling Online can help you optimize all selling opportunities, create a stellar customer experience, and rapidly analyze and deploy change in a constant cycle of customer attraction, conversion, and retention. Intelligent Selling: The Art & Science of Selling Online is available through Amazon.com and Barnes&Noble.com. For more information call our offices at 707-773-3434.
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