MarketLive’s Intelligent Selling® approach to retail e-commerce has made it a sought-after resource for strategic and practical information for selling online. Articles by and about MarketLive appear regularly in leading industry publications, helping a wide audience benefit from best practice selling techniques in use today. The following are the most recently published articles.

>> News Archive 2009
>> News Archive 2008

September 2, 2010
Growing Sales, Naturally
Gaiam.com focuses on the complete package to improve customers’ lives — and the bottom line

GaiamBouncingBallSm.jpgIt’s only fitting that Gaiam, the multi-faceted company aimed at consumers who value healthy living and environmentally friendly products, offers what might best be described as a Zen experience on its website.
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August 12, 2010
Why more consumers aren’t buying with their smartphones
A new report offers retailers tips for overcoming obstacles to mobile holiday shopping.

More than a third of all U.S. mobile consumers, about 80 million consumers, will use their mobile phones to help them shop this holiday season, but many won’t complete the purchase through the mobile channel, according to a new PriceGrabber.com survey.
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August 8, 2010
E-retailers grow revenue in Q2 without deep discounting, MarketLive says
Revenue was up 12.65% year over year and average order size up 5.39%.

Online revenue was up 12.65% in the second quarter for 70 retailer clients of e-commerce technology provider MarketLive Inc. in a same-store comparison with Q2 of 2009.

What’s more, the e-retailers did not have to lure shoppers with low prices, suggest the data released today. Average order size was up 5.4% to $158.53 from $150.42 while the number of units per order was essentially unchanged at 3.42. That indicates the average price per unit sold was more than 5% higher than in the same period last year.
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July 6, 2010
Perricone MD goes multilingual
The retailer worked with technology vendor MarketLive Inc. to launch the new sites.

“MarketLive’s multi-language, multi-site capabilities allowed Perricone MD to expand our business outside the U.S. to take advantage of international trends such as faster growth and customers that want to purchase advanced skin care products,” says Kjeldsen.
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June 23, 2010
The time for debate is over—
Retailers need m-commerce sites today

It’s 1995 all over again. Back then, bricks-and-mortar retailers and catalogers were fretting over the Internet and what they should do about it. Some merchants were creating e-commerce sites, travelling into uncharted waters. Other retailers wondered: Should they follow?
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June 15, 2010
MarketLive rolls out new customer care and order management solution for midsized retailers

MarketLive, Inc., eCommerce software and service provider for midsized specialty retailers, recently unveiled the MarketLive Customer Care and Order Management (CCOM) solution. The solution is designed for, and integrated with, the latest version of the MarketLive Intelligent Commerce Platform.
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June 11, 2010
Content is Key To Ecommerce Success, Experts Say

In the world of search engine optimization, one general rule applies: Content is King, but in the world of ecommerce, products have always been the number one feature worth focusing on. Now, as ecommerce continues to evolve and more and more businesses enter the online marketplace, content is quickly becoming the key to success that will make the best ecommerce sites stand out from the rest.
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June 10, 2010
Content can be crucial for e-commerce sites, experts say

The number one request consumers make to fitness products retailer Beach Body is to add more content to its site, Steve Winshel, chief information officer, said Wednesday at the Internet Retailer Conference & Exhibition in Chicago.
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May 26, 2010
IPhone -Perricone MD Cosmeceuticals Deploys New Mobile eCommerce Site Built with MarketLive Mobile

MarketLive (News - Alert) Inc., a provider of enterprise-class eCommerce retail technology and services, has stated that Perricone MD Cosmeceuticals has extended their online business with a new mobile eCommerce site built with MarketLive Mobile.
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May 26, 2010
Perricone MD mobile site aims to increase revenues, enhance customer loyalty

Skincare giant Perricone MD has extended its online business with a new mobile site designed to reach shoppers while on the go.

The site was built by MarketLive Mobile. Perricone MD hopes to increase revenues and enhance customer loyalty.
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May 25, 2010
Skincare retailer builds mobile e-commerce site with MarketLive

MarketLive, Inc., an e-commerce software and service provider for midsized specialty retailers, has announced that Perricone MD Cosmeceuticals, a leader in prestige skincare, has extended its online business with a new mobile e-commerce site built with MarketLive Mobile. The new site reaches mobile shoppers that use smartphones and emerging devices such as the Apple iPad.
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April 6, 2010
Handbag designer Big Buddha plans to launch an e-commerce site
Designer handbag retailer Big Buddha Inc. is working with MarketLive Inc., a provider of e-commerce technology and services, to develop its first e-commerce site.

Founded in 2003, Big Buddha was bought in February by Steve Madden Ltd., which sells shoes and accessories through its online site and retail stores. Consumers can purchase Big Buddha bags at stores and through other online retailers, as Big Buddha's current web site serves its retailer customers, not individual consumers.
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April 5, 2010
MarketLive launches mobile eCommerce application
Allows retailers to reach shoppers across PCs, smartphones and Apple iPad.

MarketLive, an eCommerce software and service provider for midsized specialty retailers, has launched a mobile eCommerce application Mobile v2, which allows retailers to reach shoppers across touch points including PC, smartphone and now the Apple iPad.
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April 5, 2010
Steve Madden selects MarketLive to build e-commerce site for Big Buddha
MarketLive Monday announced that Steve Madden has selected MarketLive to build a new e-commerce Web site for newly acquired Big Buddha, a designer and marketer of fashion-forward handbags.
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April 2, 2010
MarketLive Debuts an M-Commerce System Designed with Apple's iPad in Mind
E-commerce and m-commerce technology provider MarketLive Inc. has released version two of its MarketLive Mobile module that now includes support for the Apple Inc. iPad as well as "quick code" functionality that enables shoppers in stores to quickly find product information, customer reviews and more.
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April 1, 2010
Armani Exchange Adds Consumer Touch Point with iPad mCommerce Site
Armani Exchange is gearing up for Saturday's launch of Apple's iPad, with a device-optimized version of its site and content tailored specifically for iPad users. The retailer is using MarketLive's mobile commerce platform...
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March 26, 2010
Platform support for m-commerce continues to build momentum
With Roy Rubin’s tweet today, we have one more example of an eCommerce platform working to make mobile commerce (mCommerce) an easy next step for their clients. The list continues to grow and includes platform providers such as ATG, IBM Websphere Commerce, Fry, Marketlive, Demandware, Escalate Retail, hybris, Intershop, and now Magento. In some cases this is being done natively within the application via the mobile web leveraging browser detection and CSS, in some cases through partnerships with third parties, and in some cases through services which enable mobile applications. Many other platform solution providers I have a chance to work with are not far behind, and are working hard on this. (Some of whom I am bound to hear from as soon as I hit “publish” with this post). But a key question is:

What are some key things to look for when evaluating this piece of the commerce solution portfolio?
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March 25, 2010
E-mail personalization raises revenue at Intermix
Intermix, a multichannel retailer of designer fashions and accessories for women, expects to increase annual revenue by 15% after deploying a new personalization strategy for e-mail campaigns this year, the company says.

Intermix previously used an in-house system for manual personalization in an attempt to raise conversion rates, which ranged from one-half to three-quarters of one percent, says Don McNichol, e-commerce director.
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March 1, 2010
Tough Customers: Online shoppers learned during the recession how to use the web to find great deals.
Staffers at Macys.com detected a new pattern in customer behavior last spring: consumers would add items to shopping carts, leave the site and then return with discount codes they had found on the web sites of Macy’s affiliates. Only then would they complete their purchases.
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February 2, 2010
MarketLive Index shows further evidence of a rebound in online sales
In another indication that the e-retailing market is coming back to life, fourth-quarter same-store sales for MarketLive Inc. e-retail clients grew 8.54% over Q4 2008 sales, MarketLive, a provider of e-commerce technology and services, tells Internet Retailer.
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January 28, 2010
Since overhauling its web site, NeoStrata’s sales have grown 50%
Sales have increased by 50% at NeoStrata Co. Inc.’s web site since it began using an e-commerce platform that features improved site navigation and merchandising and promotion features, says Michelle Mooney, senior e-commerce marketing manager for the retailer of skin care cosmetics. The new e-commerce site launched early this month.
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January 1, 2010
Two Paths—Retailers diving into m-commerce face a choice: mobile specialists versus e-commerce incumbents
Specialists in mobile technology like Digby, Moonshadow eCommerce Inc., mPoria Inc., Unbound Commerce and Usablenet Inc. have had the emerging m-commerce market sewn up until recently. If a retailer wanted a vendor to build a mobile site or app, and about 9 out of 10 do rely on outside companies when going mobile according to Internet Retailer research, it turned to one of these or a handful of other mobile vendors.
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