FOR IMMEDIATE RELEASE
For Further Information Contact:

Kelli Tejada
MarketLive, Inc.
1-415-271-9820
kelli.tejada@marketlive.com

MarketLive Launches Intelligent Insights™ Solution for Optimal eCommerce Performance
through Advanced Site Analytics and Applied eCommerce Best Practices

Offering Combines Omniture® Online Marketing Suite™, MarketLive® Intelligent Commerce Platform and
Intelligent Selling Acumen to Drive Revenue, Average Order Value and Customer Satisfaction

Petaluma, CA – July 28, 2009 – MarketLive, Inc., a leading eCommerce software and services provider, today introduced the MarketLive Intelligent Insights™ solution, a unique combination of industry-proven analytics technologies and services that help retailers create informed online marketing and merchandising strategies for optimal retail business performance. Intelligent Insights is available as a subscription, and provides actionable analysis of consumer shopping behavior, preferences and results. The solution is based on the MarketLive Intelligent Commerce Platform, and leverages analytics data from the Omniture Online Marketing Suite™ to provide retailers with customized analysis, dashboards and actionable insights delivered on a regular basis from MarketLive experts.

“We rely heavily on the information provided by our Omniture analytics, yet we have sometimes underutilized the data due to lack of internal resources or conflicting priorities,” said Jason Marshall, Vice President and General Manager, Consumer Direct at Gaiam. “Intelligent Insights from MarketLive gives us access to the data in an organized, regular fashion. This combined with Intelligent Selling recommendations, has helped us fine-tune our business.  In our first month using the service, we were able to recognize important customer behaviors and make changes that increased overall site conversion by over 10%.”

The MarketLive Intelligent Insights Solution is the first offering to be built within the MarketLive Intelligent Solutions group, announced in March 2009.  The MarketLive Intelligent Insights Solution offers deeply integrated analytics technology whereby eCommerce sites are automatically equipped with robust, retail-specific Omniture SiteCatalyst™ tags. This eliminates the need for manual site tagging or reporting.  MarketLive Intelligent Insights is available to MarketLive clients only and delivers the expertise of expensive analytics personnel at a fraction of the cost.  The solution includes:

• A comprehensive ecommerce business performance and strategy review.
• Customized executive dashboards that are tuned to the particular needs of each retailer. These dashboards are delivered on a regular basis as part of the subscription. Not only will dashboards provide key information about site performance, they’ll also include comparative data between the retailer and industry averages as reported in the MarketLive Performance Index.
• Ongoing marketing and merchandising insights and specific recommendations for improving results such as engagement, conversion and average order size.
• Focuses analysis and planning to support key business initiatives and promotions.

“Retailers must have deep insights into customer buying behavior and the effectiveness of every bit of site real estate,” said Mark Pierce, CEO of MarketLive. “Our retailers agree on the critical nature of analytics, yet many don’t have the time or resources to fully leverage this essential information.  MarketLive Intelligent Insights allows retailers to better take advantage of deep analytics data that can help them tune their business for increased average order size, higher conversions, and greater customer loyalty—and they can achieve these results without the overhead of an internal analyst. We are looking forward to partnering with our retailers to help them grow their business with Intelligent Insights.”

“This evolution of Omniture’s partner relationship with MarketLive enables deeper integration between MarketLive Intelligent Insights and the Omniture Online Marketing Suite,” said Mark Dillon, VP of Worldwide Channel for Omniture. “Mutual customers will gain better digital insights across channels through a full complement of online marketing optimization capabilities. These insights will drive improved marketing and merchandising strategies that merchants can put into action with their customers throughout the conversion process.”

MarketLive Intelligent Insights exemplifies the power of MarketLive’s Commerce-as-a-Service delivery model by providing rich, hosted technologies and services as well as deep Intelligent Selling acumen to retailers. Several Intelligent Insights packages are available with differing levels and frequency of analytics reporting and site recommendations. Interested customers can contact their MarketLive Technical Account Manager for more detail.

About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry’s first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Intermix, Sur La Table, French Toast, and many others.