Key Holiday Success Factors: Customer Service and Free Shipping
The MarketLive Performance Index™ Vol. 9
Download your FREE copy of the latest MarketLive Performance Index®, exploring quick-to-implement tactics for Free Shipping and Customer Service to give you the edge in holiday sales.

Analytics-Enabled Strategies For Multi-Channel eCommerce
MarketLive Performance Index, Volume 8
What could on-site analytics be telling you? Discover how to increase sales and conversions by leveraging your site analytics to build marketing campaigns and merchandising strategies that deliver results.

Marketing in a Down Economy: Balancing Priorities for eCommerce Growth
MarketLive Performance Index, Volume 7
If chaos brings opportunity, then eCommerce merchants have brighter horizons than ever. With spending lagging due to the continuing economic crunch, now is the time for savvy merchants to align their marketing strategies to take advantage of the rebound when it comes.

2009 Priorities: Small Projects, Big Wins
MarketLive Performance Index, Volume 6
The current economic climate presents complex challenges for merchants in 2009. Now more than ever, they must devise winning tactics for growth that won't break the bank. The new MarketLive Performance Index™ reveals an array of small projects that can help you succeed this year

Doing More with Less
Presented by Lauren Freedman, the e-tailing group & Ken Burke, Chairman & Founder, MarketLive
Feeling the budget squeeze? Learn how to do more with less and still get the best results from a smaller marketing budget. Key webinar topics include:
— Best practices and bold ideas to jumpstart 2009
— Year-round promotional tactics
— Inspiring creative that gets shoppers to buy today

2009 Priorities: Small Projects, Big Wins
Presented by Ken Burke, Jaye Sullivan and Catherine Thorpe, MarketLive
Now more than ever, successful merchants must devise winning tactics for growth that won't break the bank. The good news is that by focusing on small projects, merchants can foster trust, boost loyalty and differentiate themselves from the competition, building a strong foundation for the year ahead and beyond. Key webinar topics reveal an array of small projects that can help you succeed this year.
— Quick design makeovers and what they can do for you
— How to emphasize brand, integrity, and service for greater customer trust and loyalty
— Tips for bolstering site performance and pleasing your customers
— Best practices for product page content, reviews, carts, and more!

Maximize Holiday Sales during a Sluggish Economy
Presented by Ken Burke, Chairman & Founder, MarketLive
Improve holiday sales with special tactics tailored to the challenging economic climate. Whether you are a seasoned eCommerce veteran in need of some last-minute ideas, or a newcomer to the industry needing a better understanding of what can motivate your shoppers to buy, this webinar will cover key topics including:
— Creative promotional strategies that can stimulate sales even during tough times
— Current marketing, brand building, and customer service approaches
— Promotional strategies to boost revenue after the holidays

Search Engine Marketing
Striking the Right Balance
Search is a dominant driver of eCommerce business. Fully 32% of online purchases start at a search engine; of those purchases, many are from new customers, with 53% of first-time buyers initiating their new relationships with merchants via search. But which search engine is right for your business – and what’s the right mix of paid and natural search investment?

Email Marketing Tactics
Basic but Effective
These days, email is overshadowed by the bright hype of social computing. But despite the enticements of Facebook, YouTube and more than 100 million blogs, consumers still rely on email as by far their most frequent online activity. 91% of online consumers have used email, according to the Pew Internet Project, whereas social computing activities rate no higher than 36%.

Building a Business Case for eCommerce
Analyzing the Adoption of a New eCommerce Platform
It can be challenging to analyze the costs, benefits, and ROI associated with replacing your eCommerce platform. In this white paper, MarketLive shows you how to tame what may otherwise be a complex and confusing process. This white paper focuses on ROI associated with MarketLive's eCommerce platform and delves into:
— How to assess your need for a new eCommerce platform
— Understanding the value of a new platform
— How to evaluate your current site's performance
— The five key metrics you need to watch, and the vital strategies your platform should enable