eCommerce Success for Health and Beauty Leaders
The insider’s strategy for growing your business through eCommerce
According to Forrester Research the Personal Care Industry is expected to show steady eCommerce growth with $6.9 Billion in sales projected this year, growing to $7.8 Billion next year, and $8.7 Billion by 2012. This datasheet outlines the Best Practices to grow your eCommerce Business
Connected Commerce: Capitalizing on Mobile
Nine Key Success Factors
Why go mobile? The answer seems obvious: everyone is using their mobile phone, smart phone, or PDA to buy online, so retailers have to go mobile to remain competitive, right? It is probable that your business would benefit from a mobile site of some kind, but this is not a given. It depends on the kind of business you run, what your customers expect from you, and what you expect to accomplish.
Reach Shoppers With Relevant Offers
eMail technologies defined—segmentation, personalization, alerts, analytics
Email remains a prime tool for generating sales from existing customers, but the old method of batch-and-blast email marketing is precisely that: old. More and more online merchants are turning to segmentation and personalization in their email campaigns because it reaches individual customers with more relevant offers, generating far higher conversion, loyalty, and customer lifetime value.
Search Engine Marketing
Striking the Right Balance
Search is a dominant driver of eCommerce business. Fully 32% of online purchases start at a search engine; of those purchases, many are from new customers, with 53% of first-time buyers initiating their new relationships with merchants via search. But which search engine is right for your business – and what’s the right mix of paid and natural search investment?
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