FOR IMMEDIATE RELEASE
MarketLive Hires Industry Veteran Josh Baumrind as Vice President, Partner Alliances
New Position Focused on Success of MarketLive's Strategy to Broaden and Deepen Partner Ecosystem
Petaluma, CA — April 30, 2014— MarketLive, the leading Total Commerce platform for high-growth merchants, today announced that it has hired Josh Baumrind, formerly of Janrain and VerticalResponse, to fill the important role of Vice President, Partner Alliances for MarketLive.
MarketLive has recently evolved its Partner Strategy to include a wide range of agency, implementation and technology companies as part of its solution ecosystem. The company's technology partnership program, MarketLive Connect, is a vetted network of technology partners who provide specific applications and extensions to MarketLive's Total Commerce platform. In some cases, these technology partnerships feature tightly integrated product solutions; in others they are integrated through MarketLive's Real Time Integration Services. Baumrind's mission will be to expand the partners formally included in MarketLive Connect and to increase revenue and customer options from this channel over time.
Mr. Baumrind comes to MarketLive with a deep background in commerce technology and partner strategy. For the last fifteen years, he has worked to build partner programs and revenues at a variety of eCommerce technology and industry leading companies including Janrain, VerticalResponse, CNET Networks and LetsTalk.com.
"I'm excited to be a part of the MarketLive team After evaluating opportunities with a variety of players in the eCommerce platform space," said Baumrind, "MarketLive impressed me on a number of levels, including the abilities of its executive team, its exciting plans for the next couple of years, and its impressive track record of successfully delivering omni-channel commerce solutions for top brands such as Cost Plus World Market, Sundance, Title Nine and Armani Exchange."
"Josh brings a combination of proven success in developing partner programs that will be valuable to MarketLive at this point in our evolution," explains Ken Burke, Founder and CEO, MarketLive. "We know that we can serve our customer base better if we have a variety of partnership offerings in our arsenal. We are excited to kick this strategy into high gear, and Josh is the right person to help us to do just that."
Mr. Baumrind will be located at MarketLive's company headquarters in Petaluma, California.
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.
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