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2012 MarketLive Survey Reveals Mobile Devices to be Used Heavily for Research, Purchases and Cross-channel Connections this Holiday Season

4th Annual Shopper Survey provides merchants detailed, comprehensive insights into shoppers' plans for the 2012 holiday season —MarketLive webinar couples data with practical strategies for e-tailers

Petaluma, CA— October 10, 2012 MarketLive, Inc., the leading provider of multichannel commerce technology and services solutions, today released the results of its 4th Annual "Mindset of a Multi-Channel Shopper" survey. The report gives retailers timely insights into the rapidly changing arena of shopping online (including increasingly via mobile devices), as well as strategies to help merchants prioritize and improve ROI as they head into the holidays, the most crucial time of the year for their business.

Several of the survey's key findings include:

"Given what we now know about how people will shop this season, according to the shoppers themselves," said Ken Burke, founder and chairman of MarketLive, "retailers should be asking themselves:

"At MarketLive," said Burke, "we partner with our clients to ensure they are on the receiving end when the holiday sales revenue begins to build."

In its fourth year, the "Mindset of a Multi-Channel Shopper" survey was commissioned by MarketLive and conducted by the e-tailing group. It has become the go-to resource for an increasing number of merchants who want to improve their sales in the quickly changing world of internet sales (and specifically sales via mobile devices).

More on these results plus other valuable information for merchants (such as when consumers plan to do most of their holiday shopping, what kind of emails they will respond to, and how social media will play into shopping decisions) is available. The report comes complete with MarketLive recommendations for capitalizing on this strategic holiday information for businesses.

About Marketlive

Since 1995, MarketLive, Inc. ( has provided world class eCommerce technology and expert services that help fast-growing companies successfully sell goods and services across multiple channels. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance the customer experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive powers many leading eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Jessica Simpson, Warner Brothers, Cost Plus World Market, Helzberg Diamonds, and Party City, and Armani/Exchange, to name a few. For more information, visit MarketLive. Connect with MarketLive on Facebook and Twitter.