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FOR IMMEDIATE RELEASE
MarketLive® Retailers Achieve 26% Jump in Cyber Monday Revenue over Last Year
Mid-Market Sites Use Creative Merchandising To Gain Higher-Than-Average Increases Without Deep Discounting
Petaluma, CA – December 1, 2011 – MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today announced that Cyber Monday revenue for its online retailers increased 26 percent over last year, compared with the general increase of 22 percent in U.S. online spending for the day.
The impressive revenue increase for MarketLive’s mid-market merchants came despite fierce competition from top national brick and mortar retailers and from online giant Amazon.com.
MarketLive businesses drove strong revenue growth while sharpening their focus on the bottom line. “Our retailers are making smart investments of tight marketing budgets to drive holiday sales without overspending,” said Mark Pierce, CEO of MarketLive. “Their strategy is to avoid deep discounting in favor of value-driven merchandising and to offer conditional or limited free shipping. Their results speak for themselves.”
The strategy was reflected in key performance indicators. Compared with 2010, site traffic was up only 4.7 percent for Cyber Monday but conversion rates grew by a healthy 12 percent. Average order value for the first week of the holiday season was up 8 percent year-over-year. MarketLive retailers are seeing higher qualified traffic along with more effective site merchandising that is driving these higher conversation and average order size increases.
Pierce said that MarketLive retailers will continue to focus on creative merchandising such as using limited or conditional shipping offers as opposed to everyday free shipping, as the holiday season progresses.
This year’s Cyber Monday was the biggest online spending day in history, with revenues of $1.25 billion in the United States, according to comScore, which specializes in measuring digital data.
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.
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MyBuys is the leader in cross-channel personalization for retailers. We help them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, then updating these unique insights continually to present these shoppers with the most compelling recommendations and offers. We coordinate the personalized experience across every channel — on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including 75 of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011. Visit us online at www.MyBuys.com.
About Bronto Software
Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns. Over 1000 organizations including Party City, Armani Exchange, Timex, Samsonite, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. The company won the Stevie Award for Best Customer Service in 2009 and in 2010 and was named a CODiE Award Finalist for Best Marketing Solution in 2011. For more information, visit bronto.com or call 888-BRONTO-1.