Company | Press Releases

FOR IMMEDIATE RELEASE

MarketLive Merchants Successful at Driving Holiday Sales Up 19% on National Free Shipping Day

Merchants End the Final Big Holiday Spending Week up 15%

Petaluma, CA – December 21, 2011 – MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today announced that MarketLive merchants had year-over-year revenue gains of 19% on National Free Shipping Day (December 16) - 33% higher than the industry average gains reported by comScore. For the week ending December 18, MarketLive merchants again finished strong with a 15% increase in revenue compared to 2010, 7% above comScore’s reported results for the same period.

Throughout the holiday season, MarketLive retailers have cashed in with consistently strong week-over-week revenue growth due to successful conversion and acquisition tactics that have increased site conversion rates and average order value by roughly 5% and visits by 7%. “MarketLive retailers are meeting consumer expectations for site wide "Free Shipping" promotions during key holiday dates and working diligently to reduce consumer delivery fears with prominently placed Holiday Shipping Schedules and persistent messaging for guaranteed "On Time" delivery before Christmas,” said Mark Pierce, CEO of MarketLive.

Cart abandonment rates have also held steady for the last few weeks hovering below 55% with Engagement rates (visit-to-cart ratio) at 11% signaling that compared to last year this year's holiday shoppers are very directed in their gift buying...they know exactly what they want, the price they want to pay and are confident in the companies they support with their holiday gift giving dollars.

About Marketlive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.