Effective Date: June 12, 2009
MarketLive participates in the EU Safe Harbor Privacy Framework as set forth by the United States Department of Commerce in consultation with the European Commission's Directive on Data Protection on the transfer of Personal Information from European Union member countries to the United States. More information about the U.S. Department of Commerce's Safe Harbor program can be found at http://www.export.gov/safeharbor. If you have any complaints regarding our compliance with the Safe Harbor you should first contact us. If contacting us does not resolve your complaint you may take action as described in the Enforcement section. Any questions, comments or complaints about the data practices (including without limitation compliance with data privacy principles of notice, choice, onward transfer, access, security, data integrity, or enforcement) of one of our eCommerce Services customers or a partners for whom MarketLive processes data should be addressed to that customer or partner.
Information Collection and Use
We collect information about your use of the Site. This information falls into two categories: personally identifiable information and non-personally identifiable information. We want you to be informed about what information is collected, when it is collected, and what we do with the information. Unless otherwise stated, we do not share any of this information with third parties.
- Personally Identifiable Information: PII is information that can be used to identify or contact you. Such information may include your name, address, email, telephone number, fax number, company, Site user name, Site password, billing or credit card information, or other similar information. PII may be collected when you register on the Site, use certain features of the Site, request information about products or services, register for an event, answer a survey, inquire about employment, correspond with us, or engage in certain other activities on the Site. We use this PII for purposes such as sending you information about products or services, responding to requests for technical or customer support, processing your transactions, tracking compliance with the Site's rules and regulations, and other related purposes. Furthermore, we use this information to help us improve the Site, understand who uses the Site, and other associated statistical analyses.
- Non-Personally Identifiable Information ("NII"): NII is information that cannot alone be used to identify or contact you. Such information may include browser information, demographic information such as age, profession or gender, domain names, and other anonymous statistical data related to use of the Site. This information may be used to monitor user traffic patterns and Site usage. We may link some of this NII to PII for purposes such as personalizing and improving your experience on the Site and for general Site evaluation. More specifically, browser information is collected when you are using the Site through log files and third party scripts that automatically collect information that may include IP addresses, browser type, internet service provider, referring/exit pages, number of clicks, date/time stamp, and other similar information. Log files and third party scripts may also collect general demographic information. We use these log files and third party scripts to help us analyze trends and to improve the value of the Site and services. Finally, we may also use third party scripts to collect NII that is necessary to optimize effectiveness of our advertisements appearing on other parties' sites.
We also collect NII which involves cookies, action tags, and web beacons. Cookies are stored on your computer's hard drive and identify your web browser and the activities of your computer on the Site and other websites. Most browsers accept cookies automatically, but you may disable them. Cookies help us facilitate efficient site navigation and improve your experience on the Site. Action tags, also known as web beacons or single pixel GIFs, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you. Any portion of the Site, including advertisements or emails sent on our behalf, may contain action tags. Action tags can be used to count Site users, to deliver co-branded services, or to determine whether email messages have been opened or acted upon. Action tags may be used to conduct research on behalf of certain customers, to compile statistics for advertising purposes, for auditing purposes, or to report certain aggregate information. By using cookies and action tags together, we are able to gather information to improve the Site and measure the effectiveness of our advertising and marketing campaigns. Embedded URLs allow use of the Site without cookies and we utilize them as a tracking tool to collect NII. Embedded URLs are exhibited as plain text or encoded extensions to the URL that appear in the browser address or location toolbar. They provide limited NII about navigation on the Site during the current session.
To prevent unauthorized access or disclosure, to maintain data accuracy, and to allow only the appropriate use of your Personal Information, we utilize industry standard physical, technical, and administrative controls and procedures to safeguard the information we collect. To help ensure the integrity and privacy of the PII that you provide to us, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the PII submitted to us, both during transmission and once we receive it. However, you should recognize there is always some risk involved in transmission of information over the internet or in a method of electronic storage.
Choice & Updating Information
We use your Personal Information to provide you with information about MarketLive and its products and services, including but not limited to webinars, newsletters, and job openings. You have the option to opt-out of any secondary communications such as promotional communications by clicking on “opt-out” or "unsubscribe" on any promotional emails.
Links to Other Sites
We provide online forums as a means for our customers and other users of our eCommerce Services to communicate. If you use a forum, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the PII you choose to submit in these forums.
MarketLive eCommerce Services
MarketLive provides our customers with a hosted eCommerce platform to support the development and management of an their eCommerce websites. The eCommerce platform is not a part of our corporate web site. MarketLive serves as a data processor for our customers who use these services. MarketLive does not own the information that is submitted to customer websites. The information that is submitted to our customers' websites will be subject to our customers' privacy policies. The following information discloses how information is submitted to these websites and how MarketLive will handle the information for our customers who are the owners of this data.
Web Visitors (eCommerce Customers)
MarketLive processes Personal Information about a visitor to our customers' website ("Visitors") only when the Visitor chooses to provide such information. On certain pages, for example, a Visitor may be required to provide his/her personal information such as his/her name, address, phone number and e-mail address in order to complete a transaction or perform a requested service.
MarketLive employees may process Personal Information from our customers' employees for, among other things, application access and authentication.
Sharing of Visitors' Personal Information
As part of MarketLive's services we may contract with third-party providers to perform certain functions on behalf of our customers to enhance our existing product and service offerings. Examples include providing product and service support. These third parties may have access to Visitors' Personal Information only to the extent necessary to permit them to do their jobs, however, they are bound by confidentiality agreements or similar contractual restrictions before any information is provided to them, and they are restricted from using the information for other purposes.
Web Site / Cookies
In order to improve the content and format of our platform and applications, our eCommerce Services use web site tracking software to automatically capture technical information that is then stored in our servers' log files. This information may include, but is not limited to, user domain, the type of Internet browser being used, which of our customers' web pages are visited, and the amount of time spent on our customers' sites.
Collection of Personal Information by Third-Party Sites
To identify you electronically, a cookie will be stored on your computer. We have a "remarketing" tool running that allows us to take note of your visits to our site and show you relevant ads on our website and across the Internet. You can always opt out.
To protect the confidentiality, integrity, and availability of Visitors' Personal Information that is processed by our services, MarketLive utilizes a variety of industry standard physical and logical access controls, firewalls, intrusion detection/prevention systems, network and database monitoring, and backup systems. We use encrypted sessions when processing or transferring sensitive data through platform and applications.
We limit access to Visitors' Personal Information and data to those persons who have a specific business purpose for maintaining and processing such information. MarketLive employees who have been granted physical access to a Visitor's Personal Information will be made aware of their responsibilities to protect the confidentiality, integrity, and availability of that information and have been provided training and instruction on how to do so.
MarketLive will support our customers in taking reasonable steps to ensure that Visitor's Personal Information is accurate, complete, and current to its intended use. We provide our customers with reasonable access to the Personal Information that they provide to us, as well as the ability to review and correct such information.
Links to Non-MarketLive Web Sites and Third Parties
Enforcement and Verification
Acceptance & Disclaimer
Attention: General Counsel
625B Second Street
Petaluma, CA 94952 USA