Customers | Merchant Stories
MarketLive customer since 2006
Multi-Channel retailer: 24 stores in major markets and online
MarketLive Products:
- MarketLive Intelligent Commerce Platform
- MarketLive Intelligent Marketing and Merchandising with MyBuys
- Google and Omniture Analytics
- MarketLive Managed Commerce Infrastructure
- MarketLive Intelligent Commerce Solutions and Strategy
Intermix Increases Revenue and Builds Loyalty with Personalized Marketing
Intermix, a multichannel apparel retailer provides a mix of designer options that allow women to mix and match the perfect pieces for the perfect look. Intermix has built a broad base of loyal customers by offering the latest in fashion trends and the hottest looks for any season or occasion. With 24 retail stores and a thriving eCommerce channel, Intermix’s goal is to become the preferred source of designer fashions and accessories for fashion-forward women.
Rich and engaging customer experiences are a critical focus for Intermix as they reach trendy fashionistas in major markets across the U.S. The retailer turned to MarketLive to build compelling shopping experiences that engage shoppers and bring them back again and again. Intermix implemented the MarketLive Intelligent Marketing and Merchandising solution, with a focus on deep personalization to drive retention and loyalty, engage shoppers, and boost revenue. The solution, implemented on the MarketLive platform in July 2009, delivered a 15% revenue increase and dramatically increased conversions.
Don McNichol, eCommerce Director of Intermix, cites the MarketLive Intelligent Selling expertise and deep partnership with the company’s Internet Strategy group as a key success factor. Intermix has also benefitted from the strength of the technology. He states, “It is refreshing to focus on the personalization itself rather than the technology behind the scenes.”