Customers | Merchant Stories
MarketLive customer since 2008
Multi-Channel Retailer
- 800 stores
- Multiple online sites
- Mobile commerce
MarketLive Products
- MarketLive Intelligent Commerce Platform
- MarketLive Mobile
- MarketLive Intelligent Marketing and Merchandising
- Omniture Analytics
- MarketLive Managed Commerce Infrastructure
- MarketLive Intelligent Commerce Solutions and Strategy
Party City Succeeds Across Touch Points with MarketLive
Party City, a multichannel specialty retailer, leads the party planning and supplies industry. Its broad base of customers come to Party City for products and services to make great parties for any occasion. Party City operates approximately 800 retail stores and multiple eCommerce sites, across multiple brands. Party City’s goal is to provide a wide variety of products, expert services and resources that people need to celebrate.
Rich and engaging customer experiences are a critical focus for Party City. The retailer turned to MarketLive to build rich, comfortable, and informative experiences across multiple eCommerce sites. These experiences are consistent with the in-store experience and are extended via smartphones through Party City’s new mobile commerce initiative. Party City drives revenue, builds customer loyalty, and achieves customer satisfaction through a tight partnership with MarketLive. The Party City eCommerce business is built on the latest version of the MarketLive Intelligent Commerce Platform with advanced search, content integration and simple administration. Advanced email and personalization features allow Party City to attract and engage customers with relevant offers and services.
According to Alice Tang, the head of eCommerce initiatives for Party City, the MarketLive expertise and approach is a key success factor. She states, “The people stand out the most. Any partner we pick will have the technology and services we need...but MarketLive strives to understand their customers’ needs and build the right solutions and user experiences. It’s where MarketLive rises above the rest.”